Saturday 27 September 2008

VANISHING OF NEPALESE CULTURE AND TRADITION

Think about Nepal and picture of beautiful and peace loving people comes to your mind.
While walking in the streets of Nepal , one finds statues of Buddha everywhere, people worshiping, some Hindu women carrying puja thalis early morning for pray and monks in traditional dresses, beets and kamadalu . But in this media world, Nepal 's Generation Next doesn't know much about their culture and tradition. They are forgetting and changing their culture, tradition and heritage fast due to the influence of non Nepalese media.
Over the years foreign cinema and TV channels invaded Nepali market. There is no Nepal in that media. Nepal TV, the official broadcaster, runs 24X7, but most of its viewership is in rural areas and it lacks good quality.
Nepal, a small country, depends mostly on agriculture and tourism. Foreign media does not cover it.
It has also largely affected the Nepalese economy. The Nepalese advertising industry as well as consumer industry is dying because there is no promotion in the media. Nepali businessman has to depend upon others.
This invasion of foreign media has given birth to some new trends in Nepal which are not related to Nepalese culture. Such as; there was no mehendi and dance in Nepali marriages. But it is catching fast now due to TV serials. A funeral in Nepal has become party today.
It has also given rise to the moral degradation in Nepali society.

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